Rigoberta Bandini launches Levi’s® Baggy Season

Levi’s® rewrites the holiday style codes with Rigoberta Bandini, the new face of its Holiday 2024 campaign. The artist, now a reference point for her natural ease, embodies the effortless cool philosophy the brand wants to highlight this season: more freedom, more comfort and less pretence.

Against the backdrop of rigid and formal looks, Levi’s® proposes a fresh and relaxed shift. Bandini — a symbol of creativity and strength without artifice — champions a way of dressing that prioritises authenticity. With her, festive style is reinterpreted through baggy silhouettes that align with the pace of real, everyday life.

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Baggy attitude

The campaign, photographed and creatively directed by Virgili Jubero, shows the artist at an improvised celebration with friends. In this setting, the Baggy Season pieces demonstrate how naturally they adapt to any moment.

The looks play with generous volumes and unexpected contrasts. From the Super Baggy Dad Barrel paired with the Tailored Bustier, to the Baggy Dad Barrel combined with the Birdie Archival shirt. Accessories such as the studded Glam belt or the 90s Trucker Jacket embellished with rhinestones elevate casual wear into something iconic, while maintaining a sense of ease.

Comfort as a statement

More than a trend, this collection is presented as an attitude. It invites you to move freely during the festive season and beyond — rehearsals, dinners with friends, spontaneous trips or everyday routines.

Bandini sums it up clearly: “When I wear Levi’s®, I can take my son to school, go to the studio and pop into a dinner all in the same day without needing to go home. I love that versatility.”

Her relationship with the brand goes back some time. As an ambassador for Levi’s® Music Project in Spain, one of her latest collaborations was her performance on the Levi’s® Plaza stage at Primavera Sound. Now, in this Baggy Season, the artist also delivers a message that goes beyond fashion: “Enough of the idea that you have to suffer to look good. Baggy Season is also about dismantling the beliefs that have kept us constrained for so long.”

The campaign featuring Bandini launches this December, but the pieces from the Levi’s® Baggy Season are already available on Levi.com, the Levi’s® app and in Levi’s® stores worldwide.