The campaign images, shared on Savage x Fenty‘s social media and Rihanna and A$AP Rocky’s personal accounts, have received a positive response. In the photographs, the rapper and his son RZA wear a combination of clothing, reflecting the brand’s mission to celebrate inclusivity and diversity, while remaining stylish and comfortable.
In the first image, RZA wears a black tank top and black briefs while sitting on the shoulders of his matching 35-year-old father. The second image shows Rocky in white briefs and the third shows him on his back holding RZA, while his braided hair reads “DAD”.
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