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ROTATE and H&M deliver the ultimate festive looks

Going back to the 80s with the aim of recovering some of the codes that marked that era, such as exaggerated shoulder pads, puffed sleeves and plunging necklines.

ROTATE and H&M deliver the ultimate festive looks

This second co-branding event showcases Scandinavian glamour through 15 pieces of clothing and accessories.

Going back to the 80s with the aim of bringing back some of the codes that marked that era such as exaggerated shoulder pads, puffed sleeves or plunging necklines, Jeannette Madsen and Thora Valdimars have come up with a complete collection that arrives in time for the festive season. Dresses, matching two-piece sets and tailored garments are embellished with bright details, bold prints and intermingled fabrics, all in a colour palette that is both elegant and vibrant.

‘For this collection with H&M, we wanted to celebrate this identity with a throwback to the 1980s, taking inspiration from our muses like Blondie, Michelle Pfeiffer and Princess Diana,’ say the co-founders and creative directors of the Danish brand.

Four pieces from the collection will also be available to rent in shops in Amsterdam, Berlin, London and Stockholm: the Deviana dress, the Carmen dress, the black Kim dress and the Herla dress. The full collection will be launched on 10 October via HM.com and selected physical stores.

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