Savage x Fenty launches its wildest collection "Soft N' Savage"

Rihanna is once again shaking up the fashion industry with a new collection from her Savage x Fenty label called “Soft N’ Savage”. A sensual and daring line that stands out for offering garments in a refined colour palette: leopard, brown and black. These shades not only offer versatility, but also add a touch of fun and sophistication. One of the most notable innovations in the collection is the redesign of the bras. With significant improvements in fit, fabric, padding and silhouette. The matching knickers come in several options: culottes, Brazilian knickers and thongs, adapting to all preferences.

The campaign, starring Rihanna herself, is a visual masterpiece. The artist relaxes on a leopard print lounger, wearing a matching lingerie set. The video features a series of security-camera style images of Rihanna, wandering around a car park with her blonde hair, wearing only Savage x Fenty lingerie under a sumptuous fur coat. This staging not only captures the essence of the collection, but also underlines the duality between the wild and the soft. A celebration of individuality and self-expression to which we are accustomed.