Shayne Oliver continues to push the boundaries between fashion and technology with his latest release

In collaboration with Jon Rafman through the Mall of Anonymous series, The White Heritage Set marks a milestone as one of the first collections in history to integrate artificial intelligence into its design.

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Shayne Oliver continues to challenge boundaries with his latest release: The White Heritage. In collaboration with acclaimed digital artist Jon Rafman, Oliver presents a new concept that challenges the norms of consumer culture. This is a very special installment, as it is one of the first ever developed by artificial intelligence.

The collection was previewed at the latest Anonymous Club show, “Super Sauber Demonstration”, which took place in an abandoned shopping mall complex on Karl Marx Straße in Berlin. The unconventional venue, like everything the designer brings to life, served as the perfect backdrop for Oliver’s exploration of the evolution of retail and digitalization.

Central to the presentation was the White Heritage series, which we were able to see during the first half. This series laid the groundwork for Rafman’s future contributions to Oliver’s collection. And that’s because Rafman’s involvement with his AI-driven iterations promise to challenge traditional notions of clothing and shopping in an era dominated by online consumerism.

The full collection, seen in the image gallery, will be shown later this year, but for now, we can enjoy a sneak preview with the launch of the campaign for The White Heritage Set, which brings to life a seamless symbiosis of Oliver’s signature style with Rafman’s innovative vision. The rest of the collaboration with Rafman will conclude the pre-fall rollout and make its physical debut at the fall presentation.

Ezra Miller’s introductory video of “Mall Of Anonymous,” along with campaigns by Brandon Bowen & Hendrik Schneider, serve as a preview of what is to come. As Oliver continues to blur the boundaries between art, technology and fashion, his Anonymous Club remains at the forefront of fashion.

Pieces from the White Heritage series can be reserved through the Shayne Oliver Group, simultaneously with the launch of the pre-fall lookbook, until April 26, 2024.