Shadows and lights, for a brand to sustain and grow after a pandemic has not been easy. Nor is it easy to find and manage talent, the clash of egos and the process of self-criticism that accompanies every creative process.
Talking to Ariadna Díaz and Claudia del Río, over a glass of wine on any silly day after work, we discussed the aesthetics of Sisyphe for women. About going out again and how, after two years locked away, we have all come out looking for those new aesthetic codes that define how we have changed and matured.
They suggested to Pablo that it would be interesting to develop a small photo of the moment. A purely aesthetic piece of what this Sisyphe for women looks like and in what context it takes place, from his point of view.
These two pieces presented this week lay the foundations for the exploration that will take place during 2022. It is a further step in the growth and establishment of the brand and its discourse.
Even better? After years of relationship and friendship, they have finally been able to work with N-E, who have been in charge of the graphic design of both pieces, elevating the project through the triangulation of the traditional and the sensual and the party, which sublimely complements the codes created by Sisyphe over the last few years.
Gran Brut, a diptych on feminine aesthetics, choices and post-covid laissez faire.
In this unethical world, we are left with only aesthetics. 2022.
Sisyphe.™
Sigue toda la información de HIGHXTAR desde Facebook, Twitter o Instagram
