Swatch takes over Serrano Street with its new store

Swatch adds another shop to its sales network and this time it does so in the heart of the golden mile of Madrid. Specifically, in Serrano street number 46.

It is a 40 square metre space that, thanks to its design, envelops the visitor in a unique brand experience full of colour, art and fashion.

Swatch Serrano thus becomes the Swiss company’s third shop in Madrid (along with Goya 69 and Preciados 26) and the seventh in Spain (Barcelona, Valencia, Bilbao and Seville).

This new space has a wide selection of watches from the brand, including iconic models as well as current collections such as Bioceramic MoonSwatch, Swatch X Dragon Ball Z or SwatchPAY! as well as all the new products from Flik Flak, its sister company.

You already know… Go to number 46 Serrano and discover all the novelties!