Fiorucci gives new life to the iconic San Babila store, but in augmented reality
The iconic San Babila store, closed in 2003 but never forgotten, reopens exactly where it was in Fiorucci’s hands. Just not physically.
Milano
Milano newsstands, real branding gems
Unlocking the potential of Milano newsstands for luxury brands.
NOT JUST A DJ or how to turn a tram into a music club by Pull&Bear
Music and fashion meet at the new edition of Not Just a DJ, creating a unique and unexpected atmosphere in the streets of Milan.
