JAPA VALLEY TOKYO: NIGO, Pharrell and NOT A HOTEL Redefine Urban Hospitality
Pharrell Williams and NIGO, creative advisors to NOT A HOTEL, have unveiled plans for JAPA VALLEY TOKYO — the Japanese firm’s latest cultural project, set to open in 2027.
Nigo
The new dose of ICECREAM for FW25
ICECREAM FW25 mixes skate, workwear and pop culture with graphic aesthetics and humor from the American snack aisle.
NIGO revisits Converse codes for Kenzo
The collaboration is inspired by the archives of the 80s and the creative’s eternal obsession with the Chuck silhouette, an absolute icon of American style.
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