The impact of the Nike T90 SP’s return
Having become a cultural phenomenon, they have triggered a surge in searches on platforms such as TikTok, where the hashtag #T90 has already accumulated more than 156 million views.
TikTok
‘High Contrast’: TikTok’s New Beauty Trend
TikTok revives the category-based aesthetic with ‘high contrast’, another trend that promises easy formulas but ignores the essentials.
What is castor oil used for and why has it gone viral on TikTok?
It’s not new, but it’s now being applied as a multi-purpose object of desire, one that promises everything from thick eyebrows to flat stomachs.
