The LA-based influencer, who eclipsed the interwebs with her vlogging content and ‘teenager forever’ photos, now dons a series of the brand’s grunge-inspired, hyper-feminine looks to kick off her collaboration with Gen Z’s most desired brand.
Tarayummy appears in various Tumblr-era sequences -in connection with the technology of the 2000’s- standing atop classic Kiki boots alongside graphic tees, distressed knitwear and bowed skirts. The tiktoker also sports various kitsch accessories from the Heaven universe such as the Candy Cameo tiara, the Neon Ladyland choker and the Musette earrings with which she has just embodied the role of both angel and demon.
This new campaign comes shortly after the cult label launched a fashion episode with a cast of celebrities including Ice Spice, Solange, Hayley Williams and Grimes, who were brought together in a dark fantasy of sorts in a variety of settings ranging from a deep, dark forest to a heart-shaped tiled bathtub.
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