The Dior Summer 2024 campaign is a pure explosion of colour

The collection, which celebrated Kim Jones’ 5th anniversary at the helm of the Maison‘s creative direction, was captured by the talented Rafael Pavarotti.

28 photos

A dreamlike journey into Jones‘ almost unattainable imaginary, where vibrant hues take over the atmosphere while echoing the garden of ‘hommes fleurs’, the same garden that was evoked in the fashion show. The meeting point between sobriety and extravagance, where prints mingle with Dior‘s most elaborate techniques and reinvent masculine elegance and the spirit of Haute Couture.

This perfect symbiosis between tradition and avant-garde is immortalised through Pavarotti‘s lens and is represented in ornate shirts, neat jackets, elegant trousers and fun bags invaded by the graphic lines of the Cannage, as well as the quilted leather shoes entitled ‘Dior Buffalo’.

Celebrating, once again, creative passion and freedom.