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The €42,880 Rick Owens ensemble that’s almost sold out

The Runway-Worn Paradoxe Paris Denim Outfit by Rick Owens consists of a jacket and deconstructed jeans for €42,880.

The Runway-Worn Paradoxe Paris Denim Outfit by Rick Owens consists of a jacket and deconstructed jeans priced at €42,880.

Matching sets are not only a marketing strategy to unite two products in one sale or a technique to simplify the production process. It is a latent trend not only in fast fashion but also in the luxury industry. Just ask Rick Owens, who has just launched his PARADOXE set, a true collector’s item.

Inspired by the underground trends of the 90s, with a focus on the rave and trance scenes, Owens‘ wild set has been created following a handcrafted pattern in which each strand is joined together at a time. The denim used has been dyed black before being frayed and reconstructed by hand by Paradoxe Paris. The result? A super worn and daring total look that is almost sold out. You can still find some sizes of the bottom on the brand’s website.

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