The fusion of Heaven and Barragan through Bhad Bhabie

Gen Z’s favourite brand and the New York label team up for the first time in a bold collaboration as they reveal the sex of the artist’s unborn child.

If there’s one thing Ava Niuri likes to do, it’s to have the most popular personalities of the moment in her campaigns. From Ice Spice to Gabbriette, Lil Uzi Vert to Mia Khalifa, they all pose for Heaven‘s campaigns. This time it’s the turn of Bhad Bhabie, the young rapper who rose to fame at just 13 years old and who has now become the new undisputed muse and it-girl of the moment.

Riding a motorbike, she reveals the sex of the baby she is expecting while presenting the pieces that make up the joint collection consisting of a football T-shirt, two knitted dresses with different prints, a sweatshirt with a star insert, two cut-out style tops, two trousers combining the logos of both brands, a monogrammed shoulder bag, the Bear Bong necklace and the Bong earrings in the shape of a football.

“The Marc Jacobs team contacted me to photograph me for Heaven and it was just before the pregnancy was leaked, so they didn’t know. When they found out they really wanted to do it and so did I, so we made it happen,” says Bhad Bhabie herself. “I love the way it turned out. We thought it would be fun to reveal the sex of the girl in the images, so we had some fun. I’m really enjoying this experience and I’m grateful to have these beautiful photos to share with my daughter one day,” she adds.

Heaven by Marc Jacobs x Barragán is now available on the official Heaven website and at selected retailers such as Dover Street Market.