The new edition of Pitti Uomo will be held in digital format

Pitti Uomo celebrates its 99th edition virtually due to the restrictions caused by the Covid-19. The online trade fair will take place from January 12 to 14. 

Despite the difficulties caused by the pandemic, brands are not interrupted by digital activations. This is the case of Pitti Uomo, which has just announced the celebration of its 99th edition in online format.

The fair has carried out different digital adjustments to achieve the presence of its almost 1,300 suppliers. Thus, it has included online appointments, and live broadcasts of presentations to create a direct connection between buyers and consumers. The idea is to offer the user the most personal and close experience possible.

Brunello Cucinelli is one of the confirmed firms that have adopted a virtual format and will open the doors with a live show. Claudio Marenzi is also expected to present his Herno FW21 collection through a live broadcast.

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