Tiffany & Co. has released the first images from its latest campaign starring BTS band member Jimin, who has become its new global brand ambassador, and Zoë Kravitz and Gal Gadot.
A few months ago, the jewellery house announced Jimin as its new global ambassador, continuing its synergies of music, art, culture and luxury. The latest campaign was filmed at Hyeawon Kang in South Korea and features Jimin wearing the rose gold rings and bracelets from the Tiffany T collection.
“I am thrilled to join the Tiffany & Co. family with two iconic collections. The Hardwear and T collections are the ultimate expression of luxury,” explained the singer of K-pop group BTS. The campaign also stars actresses Zoë Kravitz and Gal Gadot, two of the brand’s ambassadors.
Executive vice president Alexandre Arnault said: “Our ‘This Is Tiffany’ campaign is a true homage to individual style. We may make the jewellery, but it’s the ambassadors of the house like Zoë, Jimin and Gal who give the collections meaning and make our pieces unique.
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Tiffany & Co. is looking to elevate its division by focusing on fine jewellery.
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