TikTok's "Vanilla Girl" ends "Clean Girl" era

The trends emerging from TikTok are becoming more numerous and fleeting by the day. The pace is so fast that, instead of giving rise to more structured trends, it offers micro-inspirations. Now, after the “Clean Girl” or “Barbiecore” era, comes “Vanilla Girl”.

With over 92.8 million views on TikTok, there is no doubt that this new trend is set to take 2023 by storm. Being a Vanilla Girl is all about going vanilla, as the name suggests. The trend is aesthetically cosy, whether it’s using cream clothing or cream make-up.

When we think of beauty brands that embody this viral movement, Glossier, Merit beauty and ILIA come to mind. What makes #vanillagirl even more appealing is the timeless aesthetic feel, as you can reuse products or garments you have in your home.

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