Timberland presents the documentary "This is Not a Boot: The Story of an Icon" on its 50th Anniversary

For five decades, the original Timberland® boot has proven to be a timeless staple of style and culture. To celebrate its 50th anniversary, Timberland tells the story of the iconic yellow boot through the lens and voices of the diverse communities and generations that have made it a global icon in ‘This is Not a Boot: The Story of an Icon’.

To tell this story of the boot’s influence on popular culture, the brand has released the documentary This is Not a Boot: The Story of an Icon, which chronicles its origins as a work shoe through to its adoption in the New York hip-hip scene and other urban movements of the 1990s. The documentary, made by New Zealand director Tom Gould, includes interviews with cultural icons such as Jeff Staple, Angie Martinez, Ronnie Fieg, ASAP Ferg, Rakim, Fat Joe, Goldie, Takayuki Ohashi, Veneda Carter, Bircide, J-Ax and many others, in what could be called a love letter to the boot’s rich history and impact.

“We’ve always known the yellow boot was special,” said Susie Mulder, Global Brand President of Timberland. “But this film reminds me, and now the rest of the world, of its bold and extraordinary 50-year journey, from its groundbreaking innovation to the deep cultural connections that made it the icon it is today. It is clear that it is more than a boot, and Tom Gould has captured that beautifully in this film, through the voices of the communities that made it their own. I’m excited to see how this beloved boot will continue to evolve over the next 50 years”.