Travis Scott is the new image of YSL

Travis Scott: rapper, musician and producer, has to add to that list the face of Saint Laurent’s SS19 men’s collection.

He has been one of Anthony Vaccarello‘s muses for years, so this is no surprise. With her attitude, Travis represents a contemporary equivalent to the evil women of Rive Gauche Yves Saint Laurent, making Travis Scott the perfect face to present the new Vaccarello men’s collection for the brand worldwide.

In new boy YSL relies on the silhouettes of rock’n’roll infused with the finesse of R&B. The music speaks even through Scott’s photographs in which the poses connect with a cold scenery but which breathes success everywhere.

A new YSL, a new target and a welcome to Travis Scott.

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