Cheap is expensive, and now more than ever. Fast-fashion brands made in China -Shein, Temu and company- are feeling the direct hit of the new tariffs imposed by the Trump administration. CNN confirms it: prices are skyrocketing, and no, that’s not a metaphor.
If you ask any Zillennial why they continue to fill virtual carts at Shein despite ethical questions, the answer is often simple: to be on point without emptying the account. But the balance between drip and budget is teetering. Trump’s new move puts these platforms on the ropes, and the domino effect has already begun.
To give you an idea, the government has imposed a 120% tariff or a flat rate of $100 per shipment from China. And that’s not all: from 1 June, it goes up to $200. The direct consequence: prices double in a matter of hours. An example: a bikini that cost $4.39 on Shein went to $8.39 overnight. That’s +91%.
Economic theory does not fail: tariffs end up being paid by the consumer. And the networks, of course, are already ablaze. TikTok, X (Twitter for boomers), Reddit… the outrage is as viral as the hauls that generated it.
A TikTok user spends $180 on a Jaded London outfit that turned out to be from Shein.
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