UNIQLO launches the ‘Essentials for Life’ campaign in anticipation of the opening of its new shop in Gran Vía on Thursday 6 October. Five brand ambassadors in Madrid have been selected to express the link between the simplicity and refined design of LifeWear and the creative and cultural atmosphere of the capital.
‘Life Essentials’ symbolises the LifeWear philosophy as Ultra-Light Down (ULD), cashmere, fleece and jeans; the perfect match for exploring the streets of the capital providing comfort and functionality throughout the day.
Koh Kobayashi, COO of UNIQLO Spain, says: “We are proud to open our second shop in Madrid and our largest in Spain to date in Gran Via”.
The new campaign takes a visual tour of some of the city’s most iconic locations as well as the ambassadors’ creative spaces. Culture, gastronomy, creativity, cinema and art are represented from the relaxed perspective of LifeWear by the writer Elvira Sastre; the gastronomic entrepreneur Clara Díez; the creative director Gavina Ligas; the actor Álvaro Cervantes and the artist Misterpiro.
In addition, two films created under the creative direction of Guillem Castellvi are presented, offering a personal and intimate look from the ambassadors on the true essence of their projects and how the city of Madrid and the local spirit are present in each of them.
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