Valentino is the first European brand to join Pantone

Valentino has partnered with the Pantone Color Institute to immortalise its iconic Pink PP shade in a limited edition collection.

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The Italian brand has turned to Pantone in the development of its Pink PP shade for its FW22-23 collection, making it the first European luxury fashion brand to do so. The limited-edition line of items consists of 11 pieces and has been created by Copenhagen Design ApS.

The range includes mugs, key rings, umbrellas, notebooks and pens to carry, each made from premium materials. All items are decorated with Pantone’s signature colour chip, Valentino‘s PP pink shade and the historic Maison logo.

Completing the action, Valentino and Pantone have designed a new digital effect for Instagram. The front camera will transport users into a Pink PP universe, while the rear camera will offer a pink digital puddle in which items from the collection will appear.