Versace’s ‘La Vacanza’ is the dose of glamour we needed

Versace presents ‘La Vacanza’: its latest summer capsule inspired by luxury, vacations and the Italian coast. The idea is clear: to spread the glamour of the Italian maison that we all need.

Para presentar los artículos esenciales del verano, Versace nos teletransporta a la costa italiana y nos hace soñar con unas lujosas vacaciones frente al mar. Así es ‘La Vacanza’ y así es como la casa italiana de moda da la bienvenida a su nueva variedad de items entre los que se encuentran camisas de seda, bolsas de viaje, toallas de piscina, bañadores y hasta unas sneakers. Todo ello acompañado del icónico motivo Greca.

To present the summer essentials, Versace teleports us to the Italian coast and makes us dream of a luxurious vacation by the sea. That’s ‘La Vacanza’ and that’s how the Italian fashion house welcomes its new range of items including silk shirts, travel bags, pool towels, swimsuits and even sneakers. All accompanied by the iconic Greca motif.

“With this shoot I wanted to create something fun that captures the spirit of the vacations. We all miss traveling,” says Donatella Versace about the campaign. “We miss the excitement of being in a different place, meeting friends and sharing experiences. These images are about enjoying life and feeling free, they encapsulate that summer feeling of endless possibilities.”

Check out the ‘La Vacanza’ audiovisual project directed by Camille Summers-Valli and immerse yourself in the glamour of Versace.