Demna has dug into his childhood memory to create his new collection Vetements (@vetements_official) which was presented yesterday in Paris. Under a cement construction and all soaked in a certain subversive atmosphere, the models walked the “catwalk”, causing love at first sight in many of the attendees. A complete collection full of political significance that brings back the best of Vetements, lost a few seasons ago.
VETEMENTS SS19
Inspired by the hard years that his hometown, Georgia, lived in the early 90s, Gvasalia proposed a collection of message and a very emotional background. Taking advantage of the presentation of the collection, the brand has also published a APP that will highlight the history of Georgia and, in particular, the 1992 Georgian genocide.
The application will allow users to scan the QR codes that appeared on the garments in the collection. This will redirect users to a Wikipedia entry on the Georgian genocide. A connection that expands the simple vision of fashion and the burden of a solid concept that connects inspiration and the tangible.
Gvasalia tenía sólo 11 años cuando estalló la guerra entre Georgia y la región semiautónoma de Abjasia en 1992, y ha tratado de capturar todos estos recuerdos en una colección que transmite el ADN más puro de los Vetements.
Vetements SS19 | Looks
The collection investigates an aesthetic typical of the “soviet” of the 90s, a rebellious and rave combination that coexists with paramilitary uniforms that insinuate an unrelenting nationalism. Declarations of love for Georgia in T-shirts, balaclavas, coats turned into flags, the oversize inherent in the brand and the new collaborations with Rebook and Oakley made the offer solid and convincing.
A new proposal in which Gvasalia’s political message and memories, added to her love for her country, consolidated a very forceful proposal in which nothing is what it seems.
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