We called Balenciaga’s hotline

After seeing the parade last Sunday, those shirts with a prefixed telephone number were left in our subconscious mind. For a moment we wondered if they were real phones. This morning we decided to call the shirt number (+33 156 528 799), we called France, and… there was someone on the other side!

If through the staging he had already connected the parade with reality, with the telephone line has gone a step further. An interaction with the public within reach of very few brands and that, whether you like what Demna does or not, is worth admiring. The connection fashion-reality that it achieves, converts these actions into something very close to art.

The conversation is concerned is about the pieces of the collection and ends by saying that all the information will be erased. Below you can read the “talk”:

Question 1 – What is your gender?
1. Female
2. Male
3. Transgender
4. Other form of gender identity

Question 2 – Which of the following cities do you like the most?
1. Berlin
2. London
3. Beijing
4. Paris
5. Seoul

Question 3 – What is your shoe size?
1. Between 34 and 37
2. Between 38 and 40
3. Between 41 and 43
4. Between 44 and 47

Question 4 – Please choose a color.
1. Gray
2. Black
3. Yellow
4. White
5. Blue

Question 5 – What is your body height?
1. Between 150 and 160cm
2. Between 160 and 170 cm
3. Between 170 and 180 cm
4. Between 180 and 190 cm
5. Between 190 and 200cm
6. More than 200 cm

Question 6 – What is your favorite season?
1. Summer
2. Winter
3. Spring
4. Fall

Question 7- What is your favorite destination for vacations?
1. Beach
2. City
3. Mountains
4. Countryside

Question 8 – Do you wear prescription glasses?
1. Yes
2. No

Question 9 – What is your favorite taste?
1. Bitter
2. Salty
3. Sour
4. Sweet
5. Umami

Question 10 – What is your favorite type of music ?
1. Metal
2. Pop
3. Electronic
4. Hip-Hop

Question 11 – What is your favorite type of transportation ?
1. By foot
2. By train
3. By airplane

Question 12 – Please choose a hair color that matches you the best.
1. Black
2. Brown
3. Blonde
4. Red

Question 13 – Do you have a pet?
1. Yes
2. No

Question 14 – What is your favorite shape?
1. Round
2. Rectangular

Question 15 – What is your primary language?
1. English
2. Chinese
3. Spanish
4. Arabic
5. Japanese
6. Korean
7. Other language

Question 16 – Do you have any siblings?
1. Yes
2. No

Question 17 – What is your age?
1. Under 20
2. Between 20 and 29
3. Between 30 and 39
4. Between 40 and 49
5. Over 50

Question 18 – What is your current marital status?
1. Single
2. In a relationship
3. Married
4. Separated

Question 19 – What is your highest level of education?
1. High school
2. College
3. University
4. Doctorate / PhD
5. Other

Question 20 – What is your professional or employment status?
1. Employed
2. Self-employed
3. Student
4. Retired
5. Out of work

Thank you for taking the time to answer our questions. All data will be erased now. The new Balenciaga hotline wishes you a great day.