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Yohji Yamamoto elevates the technical tailoring for Y-3 Spring

Japanese cult label Y-3 unveils its first episode of the SS24 season.

Yohji Yamamoto elevates the technical tailoring for Y-3 Spring

Driven through a kind of harmonised dichotomy of the tailored aesthetic with the sporty or technical, which resides at the core of Y-3, this new collection collides in a parallel way with the counter-natural theme.

adidas’ high-end subversive sub-label highlights the brand’s interest in high-end sportswear, projected in its ‘Chapter 11’ for SS24, which uncovers the duality and beauty derived from the organic and the inorganic.

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For this new season, the brand continues to refine its fused sportswear cadence, offering elevated tailoring, fluid silhouettes, workwear-inspired garments and edgy athleisure pieces featuring crisp cuts in a minimalist key.

Yamamoto sculpts formal utilitarian pieces: from a classic black blazer, a technically sporty skirt, wide-leg sweatpants to technical tracksuits in a capsule complemented by a new footwear offering that includes the Y-3 Stan Smith, Y-3 Country, Y-3 GSG9 Low, Y-3 Gendo, 7-3 Kyasu and the Y-3 Kyasu Slip-On.

To immortalise this new campaign in constant motion, Y-3 enlisted the help of London’s Bugeisha Club: an international group of women and non-binary people of mixed Asian descent committed to bringing together creativity and athleticism.

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