You can now take part in Kaytranada’s latest video clip with Levi’s®

Throughout their history, Levi’s® iconic garments have proudly shown themselves to stand the test of time and have lived through all the changes that life has brought over the decades. They have witnessed new chapters, mini-revolutions, endless reinvention, movement and progress. Over the last decade, the Levi’s® brand has launched “Live in Levi’s®” campaigns as a revolution to change in all its forms.

And while there is no one way to move through the world, the Levi’s® brand believes it should always be forward. For the 2024 “Live in Levi’s®” campaign, Levi’s® is unveiling a new film and launching a call for entries offering dancers and movers from around the world the opportunity to be part of a new music video by Grammy Award-winning producer and DJ Kaytranada.

The “Live in Levi’s®” campaign launch film captures the energy and joy of dance as a powerful means of expression and optimistic progress. The new seasonal range of Levi’s® tops, jeans and the rest of the collection is brought to life in the new film entitled The Floor Is Yours, in which dance shows us the positive impact of taking action.

Directed by Omar Jones and choreographed by Sherrie Silver, the film features a group of friends trapped in a conventional, still world, until one person dares to move and break the mould. This evolves into a captivating chain dance scene to the beat of an unreleased track by Kaytranada with Channel Three, an exclusive preview of a new song to be released later this year.

The latest Levi’s® campaign offers the opportunity to participate in the film for Kaytranada’s unreleased theme through open casting. Kenny Mitchell, Levi’s® Marketing Director at Levi Strauss & Co. says: “We’re proud to partner with the incredibly talented Kaytranada and look forward to seeing how people respond to the call”.

Levi’s® presents a range of elevated tops and dresses for SS24.