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In a new attempt to grab all the attention, Zara has chosen Fai Khadra as the star of its latest campaign. It does so after launching a collection with Good American, Khloé Kardashian’s brand.


The Standard hotel chain is also part of this equation in which the influencer takes on a special role. Khadra‘s popularity increased when he started appearing at all the events alongside the Kardashian-Jenner sisters and also accompanied by great icons such as Gigi Hadid, Justin Bieber or even our beloved Rosalía.

The Inditex giant’s new launch is a capsule of men’s clothing in collaboration with The Standard with the aim of reaching out to new generations of consumers. It is also an attempt to convert the United States as the second main market after Spain.

Thus, we find a relaxed, youthful and casual yet modern atmosphere that is reflected in the articles and accessories such as T-shirts, sweatshirts, towels, bathrobes and even beauty products. A set of pieces designed “to wear under the sun”.