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In this new Self-Portrait campaign, Gigi Hadid poses for Zoë Ghertner wearing some of the most iconic clothes with the great city of New York in the background.


It is a continuation of the Spring/Summer 2022 campaign starring her sister, Bella Hadid. The love of fashion and the city that never sleeps is reflected more than ever through Ghertner‘s lens and the vision of Self-Portrait creative director Han Chong.

“I’ve always wanted to capture a day in the life of the Self-Portrait woman, so as we explored the best way to present our Autumn/Winter 2022 collection, doing just that seemed like the perfect opportunity,” says Chong. “Gigi was the perfect woman to bring this idea to life: free-spirited, hard-working and a true ray of sunshine, she brought an effortless energy to this campaign. It’s a very special collection for me, deeply rooted in the core values of the house, so to be able to share this story with Gigi is a real dream.”

You can find the complete FW22 collection on the Self-Portrait website as well as in their physical boutiques.