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PSG have long sought to be the best dressed team both on and off the pitch. Now, in a bid to stay at the number one hype spot, they are joining luxury resale platform GOAT.


A collaboration that explores the style and historical connection between the French Ligue 1 champions and the Paris community, featuring Parisians from diverse backgrounds and sporting superstars such as Messi, Neymar and Mbappé. They all pose in clothing and accessories from the GOAT archive and Paris Saint-Germain jerseys.

“As we continue to invest in our global community, we are pleased to unveil our ‘People of Paris’ campaign. We showcase the Parisian community by bringing together cultural figures, players, fans and ordinary people. Through this campaign, we aim to highlight the common bond that unites this diverse group: their love for the city and PSG,” says Sen Sugano, GOAT Group Brand Director.

The collection of both new and vintage PSG apparel is available on the GOAT app and website. But that’s not all. New experiences and products will be added to the app throughout the season.


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