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Milan’s fashion governing body, the Camera Nazionale della Moda Italiana, has announced the calendar of designers who will present their spring/summer 2021 collections as part of a digital fashion week in July, replacing the traditional fashion shows that have been cancelled due to the COVID-19 pandemic.
The program includes some of the most important Italian brands: Prada, Gucci, Ermenegildo Zegna, Missoni and Salvatore Ferragamo are among the brands whose presentation is confirmed.
However, many of the most revered names in Milan are absent. At the time of writing, Marni, Fendi or Giorgio Armani are not among the participants. Other brands such as Bottega Veneta and Jil Sander are presented in September.
The men’s fashion shows in Paris, which should have taken place last week, will be replaced by a virtual event called Whispers of Paris, which will take place from 9 to 13 July. So far, the list of participating designers has not been confirmed.
The Milan fashion shows will be held from July 14 to 17, the Prada show at 14:00 p.m. CEST on July 14th and Gucci’s at 2:00 p.m. CEST on July 17th. The full program can be seen on the website of the Camera Nazionale della Moda Italiana.