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For the first time since 2017, Gucci returned to Milan Fashion Week to present its Fall/Winter 2020 collection. It’s a proposal that gives a new twist to Alessandro Michele’s vintage-inspired aesthetic, a collection of 58 looks that incorporates references from the 1940s to the 1990s.

Gucci FW20

The fashion show took place at the Palazzo delle Scintille (where J.Lo became the star of Versace last season). The guests entered an arena full of sand where, in the centre, a huge pendulum swung ominously from side to side.

Among all the proposal with hundreds of thousands of references, again, collaborations found their place. After partnering with Disney, Comme Des Garçons and the iconic Chateau Marmont Hotel in Los Angeles, next on Michele’s list was London’s legendary Liberty department store group. Whose prints were applied to the classic bags, jackets and dresses.

With a proposal that flees from the most toxic masculinity, Michele explained that this season he was thinking about a kind and loving ‘baby-man‘ that he undoubtedly knew how to capture on the catwalk.

Gucci FW20

A new step in Michele’s imagination.