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This year, in a nod to the House’s origins and heritage, the Gucci Gift campaign is inspired by the world of travel. Under a blanket of winter stars, a cast of characters board a fantastical train imbued with an atmosphere that evokes splendour, but also a certain intrigue. Each passenger embarks on a journey that transcends the imagination and exudes a shared appreciation for the beauty the world has to offer.

Conceived by the House’s creative director Alessandro Michele, the images captured by Carlijn Jacobs and the short film shot by Jordan Hemingway illustrate the joyful and radiant spirit of the holiday season. Wheeled suitcases, travel bags and cases in various shapes and sizes to carry all the essentials (and accessories) star in the collection and reflect the House’s imaginative approach to travel. Lace, ruffles, velvet and sequins reinforce the magic of the season.

The House’s most iconic bags are dressed for the occasion and are presented in tone-on-tone palettes, reduced dimensions, precious leathers and optical motifs. Passengers wear a selection of fine jewellery and watches in their suites adorned with pieces from the Gucci Décor collection. Dressing rooms display elegant collectible designs from the Gucci Beauty line amidst sporty and casual garments from the Lifestyle collection, as well as items from the Gucci Pet collection carried by a troupe of adorable dogs that accompany the protagonists on their journey.

True to the spirit of the season, the Gucci Gift campaign celebrates the magic of the holidays and the joy of sharing beautiful moments with loved ones.


Creative direction: Alessandro Michele

Art Direction: Christopher Simmonds

Cinematography: Carljin Jacobs

Direction: Jordan Hemingway

Make-up: Daniel Sallstrom

Hairstyling: Alex Brownsell


Twenty-Four Hours From Tulsa

(B. Bacharach / H. David)

Performed by: Gene Pitney

© 1963 New Hidden Valley Music Company / BMG Gold Songs

Courtesy of Gusto Records, Inc.

Courtesy of Warner Chappell Music Italiana S.r.l. / BMG Rights Management (Italy) srl