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The French skate brand Hélas launches its Spring/Summer 2020 collection. This time, the brand has decided to take us back to the good old days when we didn’t have much to worry about.
The new proposal reflects a lifestyle rather than just a trend. It perfectly combines sportswear with ready-to-wear to create simple and timeless styles. This season’s selection includes pieces that are very practical and fit relaxed at the same time. The completely black and camouflage “Gang” tracksuits stand out as much as the printed trousers.
The collection also features a series of more classic graphic pieces such as T-shirts, sweatshirts and accessories with the iconic Hélas umbrella logo. True to its love of original accessories, Hélas has created a deck of cards that will also be available.
The lookbook was photographed by Maxime Verret in a shopping centre located in a Parisian suburb and stars the brand’s skaters.
The collection will be available next Wednesday, May 20th at helascaps.com at 10:00am.