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Helmut Lang has just presented on instagram its Pre-Autumn 2018 campaign using an aesthetic typical of the dating shows of the’90s.

Helmut Lang | Pre-Fall - 2018

The brand has released some of the proposals for the coming season in several posts. To do this, they have decided to have some New York singles of all ages, ethnicities and genders.

Helmut Lang | Pre-Fall - 2018Helmut Lang | Pre-Fall - 2018

A new nod to the 90s that Helmut Lang has managed to transform into more than just a campaign. An art-reality connection that the Austrian brand has managed to turn into viral.

Helmut Lang | Pre-Fall - 2018

You can also send an email to love@helmutlang.com to connect with some of the people who are looking for love.