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Humanrace™, the company founded by Pharrell Williams, enters the Spanish market for the first time through WOW Concept. This new entry represents a firm commitment to the beauty sector focused on all audiences regardless of gender. 

Developed in collaboration with Dr. Elena Jones, Pharrell‘s own dermatologist, all products are created with vegan, effective and fragrance-free ingredients. The result is skin-friendly formulas for all skin types.

Putting sustainability at the forefront of the creation, the containers are designed to be reusable and encourage consumers to reduce their use of plastic.

Available at WOW Concept will be the Humanrace™ Skincare line consisting of three products: the Rice Powder Cleanser, the Lotus Enzyme Exfoliator and the Humidifying Face Cream. All are designed to provide optimal exfoliation and hydration for long-lasting skin health.


The Humanrace™ Bodycare range of body bars, focused on cleansing and exfoliating the body, will also be present: Reenergizing Whiteclay and Energy Channeling Charcoal Body Bar (both are formulated without soap). The Humidifying Body Cream range is also specifically for body moisturising.

As the last member of the selection, the Suncare sun protection line also arrives at WOW Concept in two formats to strengthen skin care against UV exposure. The Ozone Face Protection daily moisturiser and the Ozone Body cream with SPF 30.


Find the full range of Humanrace™ products on the WOW Concept website as well as on Gran Via 18.