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Prada presents its new campaign in which the Galleria bag shares the limelight with Hunter Schafer. It is an audiovisual project directed by Xavier Dolan.


The Italian fashion house reinvents its iconic Galleria bag from 2007 and renews its vision of it. To do so, it features actress and model Hunter Schafer in the role of a young fantasy girl. The bag is presented in numerous shades in a 59-second short film directed by Xavier Dolan.

“A constant presence, Schafer’s fixation is the Prada Galleria, a fashion talisman. The bag is a classic, whose character is constantly reinvented, reimagined, reinvigorated. As diverse and multifaceted as a cinematic heroine.” says Prada.

The Galleria bag by Prada is now available in the online boutique of the brand. You can find it in different sizes and colors.

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