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Jerry Lorenzo has officially revealed his collaboration with Nike. We have the lookbook and release date.
One of the most eagerly awaited collections of this 2018 has just seen the light. The alliance between FOG and Nike consists of a completely new sneaker called Nike Air Fear of God 1, which is accompanied by a collection of clothing clearly inspired in basketball.
Talking to Nike, Lorenzo said that:
“It is a shoe that should only be judged by the emotion it gives the kid when he first sees it — however it makes him feel. We live in a day and age when images are leaked left and right, and products are leaked without consideration and emotional attachments. I’m aiming to give a visceral experience whether the kid sees it first on Ben Simmons coming into the arena or worn by his favorite athletes on court.”
Next we leave you the complete lookbook:
Fear of God x Nike