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To celebrate the arrival of spring and, at the same time, bet on emerging talent and live music, Johnnie Walker organized its third edition of KEEP WALKING concerts. And the HIGHXTAR. team was there to enjoy the good vibes and the music that filled the atmosphere.
The cities of Madrid, Seville and Malaga became the perfect setting to host a variety of musical experiences. Musicians, listeners and Johnnie Walker lovers came together to experience unique moments that, after two years of restrictions, were so longed for.
The Scotch whisky brand has always been committed to supporting live music and emerging artists. That is why for this new phase it counted on some of the best emerging groups and artists in the country, such as Mafalda, La La Love You, Veintiuno and Tiburona, among many others.
The project has been responsible for giving a voice to a selection of new talents who came to the most special stages for Johnnie Walker: the bars. Experiential activities such as Jam Sessions or Meet & Greets with the participating bands have served to bring musicians and fans closer together.