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Demna Gvasalia knows how to attract more and more followers to his design imagery. In sync with that idea, he has enlisted the likes of Justin Bieber to star in the brand’s new campaign centred on the Balenciaga Runner.
The cast of models continues to embrace diversity in all its forms through some of the house’s residents such as Anania Orgeas, Eliza Douglas o Minttu Vesala. They wear the runners from the new collection while styling the reimagined “Neo-Classic” bags with updated codes.
The campaign, photographed by Katy Grannan, illustrates the brand’s new silhouette, which arrives in triple black, white, and “white/dark red/grey/black”. Made from nylon and mesh overlays, it has a vintage look thanks to its worn-out effect.
In keeping with Gvasalia‘s Balenciaga aesthetic philosophy, the Runner features sizing at the heel and toe and is accented with logo print and embroidery in different sizes to complete the design. Dive into their website to get them for €865.