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Zara surprises with a new creative union launching its first collection with a supermodel, Kaia Gerber. The young woman, daughter of the iconic Cindy Crawford, is one of the most wanted models of the moment.
It is not the first time that ZARA and a supermodel join forces, Kate Moss starred in a campaign of the brand. But it is the first time they have teamed up to create a collection. The campaign, which features photography by French art director Fabien Baron and styling by Karl Templer, is inspired by the 90s. The setting and black and white perfectly convey the codes of this decade as well as the model’s style.
The collection of more than 30 pieces redefines the classics. Kaia’s goal? To create the perfect closet background, with basic but updated pieces and outstanding details.
With a neutral color palette of gray, navy, white, black and camel, denim details and a stellar appearance of cowboy boots, the line is synonymous with the perfect closet essential. The key to the collection is that it incorporates timeless silhouettes alongside more particular pieces, with the aim of adapting the offer to the customer of the new times.
Kaia x Zara is now available in selected stores and online. We are sure that you will be able to sign up the best looks and fall in love again with closet basics. If you want to access the collection, just click here.