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It is said that Kanye West will join the family business: beauty products.
Following in the footsteps of his wife and sister-in-law, West’s company has applied for a patent for “Yeezy” to cover all beauty and skin care products. This will include everything from makeup and perfume to moisturizers and lifestyle pieces.
Not much more is known about Ye’s potential beauty range, but if the make-up looks like the fashion line, we can certainly expect many dull neutrals… or potentially metallic metallics.
However, this may remain an anecdote. Last year, Kendall Jenner applied for the beauty patent for “Kendall” and “Kendall Jenner”, which has not yet materialized.