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Lenny Kravitz is the new face of the latest Saint Laurent FW20 campaign. The iconic singer and composer has been photographed by David Sims wearing two looks from the brand’s latest collection. All under the creative direction of Antony Vaccarello. Attitude, glam and rock aesthetics. 

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As we know, it’s not the first time Saint Laurent have shown an interest in portraying musicians. When Hedi Slimane was the brand’s creative director, Marilyn Manson and Courtney Lov were the images of different ad campaigns. Now it’s Kravitz’s (@lennykravitz) turn, who has elevated the brand’s aesthetic. The collection, which features tight jeans, black shirts and vests, is reminiscent of rock music, and it’s a perfect representation of Saint Laurent.

For the singer, this was his first big fashion ad campaign. However, members of the Kravitz family have already appeared on more than one occasion. This is the case with his daughter Zöe Kravitz, who has been the brand’s image four times.