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Self-love and confidence. The two pillars of Tiffany & Co.’s latest campaign starring Beyonce, the brand’s global ambassador.

 

The term ’empowered elegance’ defines Beyonce‘s figure from head to toe. It also defines the essence of the New York-founded jewellery house. That’s why the two parties have joined forces in a latest campaign celebrating self-love.

It features her wearing some of the most iconic pieces from the Tiffany T, Tiffany Knot and new Tiffany Lock collections. Also included is a unique necklace from the Tiffany HardWear line, specially designed for the occasion, which took over 40 hours to create.

“An exploration of fearless creativity. LOSE YOURSELF IN LOVE embodies the beauty of self-love and empowered elegance. Beyoncé is an inspiration to many because she embodies these qualities. We are honoured to continue our partnership for a second consecutive year and usher in a new and exciting era of love,” says Alexandre Arnault.

For her part, Beyonce comments that she is “honoured to continue the partnership with Tiffany & Co. and to explore even more deeply how beautiful our connections are, when we truly celebrate the relationship and the importance of the love we have for ourselves as individuals.”

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