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Lourdes León —also known in networks as Lola— has signed with Marc Jacobs to be the face of its new collection. The daughter of Madonna and actor Carlos León will star in the brand’s spring 2021 campaign.

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When Marc Jacobs was at the helm of Louis Vuitton, Madonna was one of the regular faces in the French house’s campaigns. Now, it is her daughter Lourdes Leon who takes over the baton by being part of the photographs that portray the latest collection of the designer. The 24-year-old embodies the spring 2021 campaign dressed in colorful garments flooded with flowers and accompanied by the new accessories conceived by the American.

It is not the first time that Lola (@lourdesleon) works hand in hand with a fashion brand of these levels. In 2019 she appeared in the presentation video of Miu Miu’s SS19 collection and has also collaborated with brands such as Supreme or Juicy Couture. Also, to give a more recent example, in January she starred in the campaign for Stella McCartney’s latest capsule for Adidas.

You can catch up on other projects in which Lourdes León has participated at Highxtar.