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About an hour ago, the winner of the LVMH 2018 award for best young designer was unveiled. This year the winner was: Doublet, the brand of Masayuki Ino.

Masayuki Ino

Masayuki Ino

After a little reflection, very little, we have concluded that this award reaffirms a consolidated trend in the world of fashion, streets are now fashion.

If at the Louis Vuitton Foundation with a jury composed of Karl Lagerfeld, Clare Waight Keller, Maria Grazia Chiuri and Nicolas Ghesquière, the winner is a streetwear brand, this again makes it clear that fashion is changing. The inspiration is no longer the bourgeoisie and the high standing, now we look at the neighbourhoods, the streets, in short: the reality of the majority of the population.

Masayuki Ino | Doublet

Masayuki Ino | Doublet

With denim, oversized T-shirts, the made in Japan tag and exquisite taste in references, Masayuki Ino (@__doublet__) has conquered the €300,000 and the tutorial year that will take her project to the next level; congratulations!

Yesterday we also met the winners of the CFDA, check them out here.