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British designer Martine Rose is one of the biggest and most talked about names in British fashion. Born in London, Martine is back to present her latest SS21 collection. This collection called “beermat” we could say that it is something different to what we are used to, although it is true that this print that she calls “beermat” has already been used on several occasions.
As we said, Martine has once again chosen the “beermat” theme or print, as she did in her Autumn/Winter 2018 collection or as she did when she collaborated with Stussy. In this collection, we can find garments such as long or short sleeve t-shirts, shirts, sweatshirts or sweatpants and even accessories such as scarves and belts. Some of the pieces, such as T-shirts, shirts or scarves, feature an all-over print that riffs on various beer brands with custom graphics in their style.
On the other hand, and regarding the beermat print, we can see how it appears on all the black and white garments, simulating a Martine Rose coaster. We can also see how the slogan “Expect Perfection” accompanies the design. Regarding the images of the campaign, we can see how the analogue style photography takes over all the images. This campaign was shot in London.
What do you think of this new collection by Martine Rose? Take a look at the gallery and if you like anything, just know that it is already on sale on its website.