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After the launch of Prada‘s Autumn/Winter 2018 collection last month, we now have access to the brand’s latest editorial in which we can see in more detail the pieces of the collection. And above all its new muse: the sneaker Mechano.
This new editorial / campaign focuses on Mechano, which coexists with the classic nylon garments of the Italian company.
The Prada lookbook is set inside a warehouse where industrial elements such as plastic barrels, cables or scaffolding, introduce us into the environment in which the new silhouette is inspired. Mechano comes in black and with the accents available in three colour variants: blue, green and orange.
A proposal that opts for the softest utilitarianism and that clearly avoids big platforms and the downward trend of chunky.
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