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Miley Cyrus joins Gucci Beauty in the metaverse, becoming the first guest of Gucci Town. 

In celebration of the launch of the latest Flora fragrance, Gucci Beauty has invited Miley Cyrus to visit its space in the metaverse. In doing so, she becomes the first avatar to explore the virtual destination created in collaboration with game development studio The Gang.

A space where the fashion house seeks to share creative experiences and establish connections between its products and ambassadors. Cyrus takes over Gucci Town, leading missions, games and interactive learning experiences. All this while discovering all the properties of Gucci Flora together with users who want to participate.

Discover all the secrets of Gucci Town on Roblox.