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Moose Knuckles debuts in the metaverse via an NFT jacket. To accompany the launch, a concept short starring Mia Kong has been produced.
This is the Canadian luxury outerwear brand’s first NFT, with Tiago Marinho in charge of designing the digital garment. The 3D piece is inspired by one of Moose Knuckles‘ most iconic silhouettes, and corresponds to the third chapter of the HEATMAKER project.
The short film accompanying the launch, starring Mia Kong, also celebrates the opening of the new pop-up store in Beijing. It will be open until the end of March and will screen the audiovisual piece as well as showcasing the brand‘s new products.
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